麻豆传媒

The Super Bowl is arguably one of the biggest television and pop culture events of the year.

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This year is no different. Football fans around the world will be watching to see if Tom Brady and the New England Patriots will roll over Matt Ryan and the Atlanta Falcons to take home their fifth Super Bowl win.

The are heading to the Championship game for the ninth time, a record for any team, while the will head to the game for the second time. 

And then there were two.

鈥� NFL (@NFL)

Football fans around the world will no doubt watch the match-up, but for those of us who aren鈥檛 the biggest football buffs, don鈥檛 worry.There鈥檒l still be plenty of action, regardless whether you understand the rules of the game.

Here are some key things to watch for: 

TOM BRADY

After a humiliating 鈥榙eflategate鈥� controversy where Brady was suspended for four games for allegedly deflating footballs during the 2015 AFC Championship game, the big time star will be eager to redeem himself by bringing the Vince Lombardi Trophy back to New England.

New England Patriots quarterback Tom Brady takes questions from members of the media during a news conference before a scheduled NFL football training camp practice Tuesday, Aug. 23, 2016, in Foxborough, Mass. (AP Photo/Steven Senne)

In fact, if he wins, Brady will take home his fifth Super Bowl ring. If he does that, he鈥檒l make history as the quarterback with the most Super Bowl wins in NFL history.

Kate McKenna with TSN said Brady might be saying he鈥檚 moved on from deflategate, but she鈥檚 鈥渘ot buying it. He鈥檚 a competitor.鈥� 

鈥淗ow much do you think he would love to take that trophy from NFL Commissioner Roger Goodell at the end of the game?鈥� said McKenna.

And it seems Canadians are interested in seeing if Brady will recover from the scandal as well.

According to Google, search interest in Brady far exceeds that of Atlanta Falcon鈥檚 quarterback Matt Ryan.

Here are just some of the things Canadians are searching about when it comes to Brady.

1. How many Super Bowls has Tom Brady won?
2. Where does Tom Brady live?
3. Who is Tom Brady married to?
4. How old is Tom Brady?
5. How many times has Tom Brady been to the Super Bowl?

Aaron Brindle with Google Canada says the searches make sense: 鈥淲hen you have that kind of person who has managed to be the top performing quarterback for a decade, you generate questions.鈥�

It鈥檚 a similar story on Twitter where Brady is the clear leader when it comes to mentions and tweets.

DON鈥橳 COUNT OUT THE FALCONS

While it may seem with all their experience that the Patriots have the game in the bag, many would argue otherwise.

鈥�(The Falcons) have won the last six games going in,鈥� said McKenna. 鈥淢att Ryan, their quarterback, 'Matty Ice' as he is known, is on fire this season. He鈥檚 a favourite to win MVP this year. And this will be a classic matchup of offensive versus defence. The Patriots have the best defence in the league; the Falcons have the best offence. There鈥檚 that saying that offence sells tickets, defence wins championships so that will be put to the test this weekend.鈥�

McKenna also points out there鈥檚 that new study saying the Patriots are the most disliked franchise in the NFL.

TRUMP FACTOR

鈥淚 think there鈥檚 jealousy. This is a bit of a sports dynasty and I also think, this year in particular, there鈥檚 a lot of talk about how the Patriot鈥檚 coach , owner Robert Kraft and Tom Brady are all friends with Donald Trump,鈥� said McKenna. 鈥淎nd they are getting a lot of flak for that and they鈥檙e dodging questions surrounding this Super Bowl and their political stances.鈥�

Still, it may seem to be a case of love and hate. According to Google and Twitter, interest in the far surpasses the online.

Brindle with Google Canada explains: 鈥淕oogle search history is not a popularity contest. It is a reflection of curiosity, reflection of a news moment. Tom Brady and the New England Patriots generate news.鈥�

LADY GAGA

is headlining this year鈥檚 halftime show and there鈥檚 been no shortage of interest so far in the superstar performer.

Brindle says the Google search interest in Gaga is in line with interest in Tom Brady.

Trending Questions on Lady Gaga in Canada in the last 7 days

1. How much is Lady Gaga getting paid to perform?
2. Who is performing with Lady Gaga at the Super Bowl?
3. Which songs will Lady Gaga sing at the Super Bowl?
4. What nationality is Lady Gaga?
5. Where did Lady Gaga get her name from?

Another artist to follow ahead of the big game is country superstar Luke Bryan .

Bryan is on the schedule to belt out the national anthem in Houston on Sunday.

EVERYTHING ELSE YOU NEED TO KNOW BEFORE GAME TIME

Now that you know what to watch for during the game, here鈥檚 everything else you need to know before the game starts, including who to follow and the big social media moments of this NFL season.

To jump on the Super Bowl bandwagon, make sure to have your hashtags ready. The official ones this year are  and . In fact, #SuperBowl has already been trending for much of the week.

WHO TO FOLLOW:

ATLANTA

Matt Ryan ()

Julio Jones (),

Vic Beasley ()

Falcons Head Coach Dan Quinn .

NEW ENGLAND

Martellus Bennett ()

Legarrette Blount ()

Rob Ninkovich ().

WHAT CANADIANS HAVE BEEN SEARCHING FOR ON GOOGLE:

Trending Super Bowl Questions in Canada in 2017

1. What time does the Super Bowl start?
2. How many times have the Patriots won the Super Bowl?
3. How many Super Bowl rings does Ben Roethlisberger have?
4. What teams have never won the Super Bowl?
5. When do Super Bowl tickets go on sale?

Trending Questions about the NFL in Canada in 2017

1. How many teams are in the NFL?
2. How long has Tom Brady been in the NFL?
3. Who has the most touchdowns in the NFL?
4. Which team has won the most Super Bowls in the NFL?
5. How much money do NFL refs make?

MOST TALKED 麻豆传媒 PLAYERS THIS SEASON ON TWITTER

1. Matt Ryan ()
2. Julio Jones ()
3. Devonta Freeman ()

1. Tom Brady
2. Rob Gronkowski ()
3. Jimmy Garoppolo ()

MOST TWEETED  moments this season:

MOST TWEETED moments this season.