Â鶹´«Ã½

Skip to main content

Velveeta releases a cheese-scented nail polish in collaboration with Nails Inc.

Velveeta launched two shades of cheese-scented nail polish in collaboration with London-based nail polish brand Nails Inc. (Kraft Heinz Company/CNN) Velveeta launched two shades of cheese-scented nail polish in collaboration with London-based nail polish brand Nails Inc. (Kraft Heinz Company/CNN)
Share

Cheese-lovers can now wear their favourite dairy product on their fingertips, thanks to Velveeta and British nail polish brand Nails Inc.

A limited-edition set of two cheese-scented polishes will cost cheese fanatics US$15 on the. It includes two shades: "Finger Food," a bright red, and "La Dolce Velveeta," a creamy yellow color.

The polishes' signature cheesy scent only appears when they are dry, says Nails Inc.

"These highly pigmented shades provide full-cover payoff and are designed to be worn together for those confident enough to show the world they are living a big, bold, and unrestrained life," says Nails Inc. The collaboration is a part of Velveeta's "La Dolce Velveeta," campaign, "which is all about stepping out in a confident, unapologetic way to show the world that you're living a life filled with outrageous pleasure,"

Although Velveeta's products are not vegan, the formulation of both colors is vegan and cruelty-free, according to Nails Inc.

The collaboration also includes a set of featuring gooey cheese graphics and the phrases "creamy" and "drip."

"Veleeta is known for its rich, creamy texture and cheesy, melty goodness, so what better way to bring this to life for our fans than with something equally as rich and creamy — nail polish," said Kelsey Rice, senior brand communications manager at the Kraft Heinz Company, in the press release.

Social media stars Ka5sh, known for producing memes and rapping, and Gia Gunn, a drag performer who appeared on RuPaul's "Drag Race," both appeared in for the launch.

CTVNews.ca Top Stories

A man who "systematically isolated, manipulated, deceived, abused, and exploited" an elderly North Vancouver woman has lost his ownership stake in her home.

Ontario Premier Doug Ford says he wants to build a tunnel under Highway 401 that would stretch from Brampton to Scarborough.

Local Spotlight

An Indigenous artist has a buyer-beware warning ahead of Sept. 30, the National Day for Truth and Reconciliation.

Police are looking to the public for help after thieves broke into a Lethbridge ice creamery, stealing from the store.

An ordinary day on the job delivering mail in East Elmwood quickly turned dramatic for Canada Post letter carrier Jared Plourde. A woman on his route was calling out in distress.

Fire has destroyed a barn and 17,000 plants at a family-owned business in Lower Coverdale, N.B.

Before influencers on social media, Canada’s Jeanne Beker was bringing the world of high fashion down to earth and as Calgary’s Glenbow Museum gets a major make-over, it will include a new exhibition showcasing the pop culture icon.

A sea lion swam free after a rescue team disentangled it near Vancouver Island earlier this week.

A Nova Scotian YouTuber has launched a mini-truck bookmobile.

Cole Haas is more than just an avid fan of the F.W. Johnson Wildcats football team. He's a fixture on the sidelines, a source of encouragement, and a beloved member of the team.

Getting a photograph of a rainbow? Common. Getting a photo of a lightning strike? Rare. Getting a photo of both at the same time? Extremely rare, but it happened to a Manitoba photographer this week.