Snapchat to offer behind-the-scenes 'Spectre' content for 24 hours

ENTERTAINMENT

Snapchat to offer behind-the-scenes 'Spectre' content for 24 hours

Relaxnews Published Monday, October 26, 2015 10:59AM EDT

In this Wednesday, Jan. 7, 2015 file photo, actors Daniel Craig and Lea Seydoux, right, pose during a photo call in Soelden, Austrian province of Tyrol. (AP / Kerstin Joensson, File)

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To promote the latest installment of the James Bond film "Spectre," fans are being given access to behind-the-scenes content, cast messages and photos on Snapchat that will be live for just 24 hours.

The Spectre content was slated to go live at midnight Pacific Time (7 a.m. GMT) Oct. 26, and will be available in 17 countries, including the U.S., U.K. and Australia, reports Deadline.

The Spectre Edition Discovery Channel marks Snapchat's first Discover channel created specifically to promote a film.

Likewise, on Nov. 6 when the film opens in the U.S. and U.K., Snapchat will offer Spectre geofilters and artistic overlays that will allow users to incorporate into their phone and video snaps.