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Make no mistake, while Korean beauty products have seen a surge in popularity over the past few years, the K-beauty trend is far from a passing fad. Revolving around healthy, radiant skin achieved through a holistic approach, it emphasizes prevention, hydration, and nourishment. At its core, Korean skincare encourages a routine that is tailored to your unique skin concerns and often incorporates multiple, layered steps.
The power of Korean skincare is actually in its gentleness, foregoing harsh, drying ingredients in favour of mild, buildable moisture to slowly strengthen and heal your skin naturally. Whether you’re just starting out on your multi-step skincare routine or ready to add a new layer, we’re here to help you find your new favourite products.
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