The Liberal Party has reached a new high in the Nanos Party Power Index, registering the single highest score since Nanos Research launched the index in 2013.
The Party Power Index uses a series of questions including ballot preferences and impressions of leaders to assign each party a score from 0 to 100. A score of 0 means the party has no brand strength, while a score of 100 means it has maximum brand strength.
The latest scores, which were released on Nov. 11, show:
- The Liberals with 66.2 out of a possible 100 points
- The NDP with 48.7 points
- The Conservatives with 46.5 points
- The Greens with 31.1 points
- In Quebec, the Bloc Quebecois with 29.2 points
The Nanos Party Power Index compiles brand measurements based on four questions, including:
- A ballot measure question that asks respondents to name their first and second vote preferences
- A question on whether the respondent would consider voting for a party
- A question that asks respondents to rank which federal party leader would be their preferred prime minister and which leader would be their second choice
- A leadership question on whether respondents believe each party leader has the qualities of a good leader
Tracking methodology
A national dual-frame (land and cell) random telephone survey is conducted weekly by Nanos Research using live agents.
The weekly tracking figures are based on a four-week rolling sample composed of 1,000 interviews. To update the tracking, a new week of 250 interviews is added and the oldest week dropped. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20.
Follow on Twitter
from Nanos Research
