Rihanna to launch new fashion label with LVMH

LIFESTYLE

Rihanna to launch new fashion label with LVMH

The Associated Press Published Friday, May 10, 2019 10:49AM EDT

In this Sept. 13, 2018 file photo, singer Rihanna attends the 4th annual Diamond Ball at Cipriani Wall Street in New York. (Photo by Evan Agostini/Invision/AP, File)

Text:

NEW YORK -- Rihanna is partnering with LVMH Moet Hennessy Louis Vuitton to launch a new fashion label.

The pop star, born Robyn Rihanna Fenty, announced Friday that a new line called Fenty will debut this spring and will be based in Paris.

Fenty "is centred on Rihanna, developed by her, and takes shape with her vision in terms of ready to wear, shoes and accessories, including commerciality and communication of the brand," according to a press release.

Rihanna, who already has the lines Fenty Beauty and Savage X Fenty, says in a statement that "designing a line like this with LVMH is an incredibly special moment for us ... I couldn't imagine a better partner both creatively and business-wise, and I'm ready for the world to see what we have built together."