Libby's Notes: Top 10 Fitness Trends
Focus on value - consumers being more aware and fitness professionals being more educated and specialized
- Budget-friendly programs - less expensive and more value
- Specialty training and certifications
New twists on group training - specific and results-oriented
- Dance-based classes - making fitness fun
- Pilates and yoga - fusion formats and adding weights
- Boot camps - indoors and outdoors, specialty (bridal, female, singles)
- Indoor cycling - resurgence
New twists on personal training
- Small group training
- Increase motivation and value
- Measurements, results
Comprehensive wellness programming at work
- Expanding health benefits to include proactive programming to reduce health care costs
- Provide incentives to employees that pay back with
- Offering conveniences, creative programs
- Provide convenience, opportunity and resources
Reaching new markets - there is still a very small percentage of the population going to clubs, fitness clubs and professionals need to reach new markets
- Baby boomers
- Kids
- Inactive populations - identifying their needs and reaching them with inclusive and effective programs
Focus on youth and obesity
- Creative school programs - done internally and by external organizations
- Community centres - equipment specific to kids, classes, training, partnering with schools
Core Training
- Stability ball coming back with variations - oblong, weighted, Bender ball
- Functional training
Kettle-bell Training & TRX
- Back to basics workouts that use simple tools, body weight and functional exercises
High-tech fitness
- "gamercising"
- Wii fit
- iPod options
- on-line PT
- on-line weight loss
- on-line
Interval training and mixing it up
- Gone is the long endurance "fat burning" cardio done at low intensity for long duration
- Increasing efficiency and impact by burning the same (or more) calories in a shorter time
- High Intensity training - with weights and cardio
