TORONTO - A European public health journal says it's time to find a better name for swine flu and the disease it causes.
An unsigned editorial in Eurosurveillance suggests none of the currently used names for the new flu virus are workable.
It says the name endorsed by officialdom, influenza A H1N1 is too unspecific and confusing, because it is the name of an already existing seasonal flu subtype.
The pork industry objects to swine flu and Mexico objects to the Mexican flu.
And the editors say the "new flu" is not a name that will stand the test of time.
They say dislodging the term swine flu from common parlance may be hard, but that it's time to try to come up with a better way to describe this virus.
