A career in music isnāt in Ben Affleckās future, but at least his go-to drink at his favourite coffee chain ā Dunkinā ā is getting easier to order.
Beginning Monday, Dunkinā is launching the āDunKings Menu,ā a limited-time selection of food and drinks named after Affleckās with his own musical talents (or lack thereof) in a Super Bowl ad on Sunday.
Limited-time offerings at quick-serve restaurant chains can help temporarily boost profit and sales by persuading customers to try the brandās new items ā and perhaps find some new loyal customers along the way.
Last yearās Super Bowl ad for Dunkinā, which also starred Affleck, helped sell more donuts the following day āthan any other day in their history,ā a person close to the campaign told CNN last week. Affleck was paid close to US$10 million dollars for last yearās Dunkinā commercial, according to three sources with knowledge of the partnership.
Dunkinā, a privately held brand, doesnāt publicly disclose numbers, but other fast food chains have found success with celebrity-backed menus. McDonaldās catapulted sales with a Travis Scott menu in 2020, with rivals copying the idea soon after.
The āDunKings Menuā includes Affleckās favourite iced coffee, a drink that includes cream, a sweet cold foam topping and a dusting of cinnamon sugar.
Also included is the āDunKings Munchkin skewer,ā which includes three assorted donut holes on a skewer that, ālike the olive in a martini, offers a playful bite to every sip,ā Dunkinā said in a press release.
The recent Dunkinā ad also starred Affleckās buddy Matt Damon and former New England Patriots quarterback Tom Brady, who are also deeply associated with Boston where Dunkinā got its start. The trio performed for Lopez, rapper Jack Harlow and Fat Joe ā much to their horror ā and got rejected from the recording studio.
The DunKings can āfind solace in their setback with the anticipation of finally earning a spot on the Dunkinā menu,ā the chain said in the release. āThis ambition leads to the creation of a drink and donut duo as whimsical as their distinctive tracksuits ā a combination that captures the brandās vibrant energy.ā
Affleck first appeared in a Dunkinā ad during last yearās Super Bowl. The new spot marked the ālatest instalment in the āDunkinā Cinematic Universe,āā which began with a teaser for his new boy band during the Grammys two weeks ago.
A few other limited-time menu items are also dropping on Monday, exclusively through the Dunkinā app, including a new egg sandwich on an everything-seasoned bagel, an iced coffee with hazelnut and whole milk and a new raspberry-flavoured iced tea.
The Dunkin-themed track suits seen in the ad are also going on sale Monday at noon ET
