麻豆传媒

Skip to main content

It's never been more expensive to be a Disney fan

People gather ahead of the 'Festival of Fantasy' parade at the Walt Disney World Magic Kingdom theme park in Orlando, Florida, U.S., in July 2022. (Octavio Jones/Reuters) People gather ahead of the 'Festival of Fantasy' parade at the Walt Disney World Magic Kingdom theme park in Orlando, Florida, U.S., in July 2022. (Octavio Jones/Reuters)
Share

After a recent trip with her husband and two children to Walt Disney World Resort in Orlando, Florida, Gina Lee said it felt like she had lost 鈥渁ll concept of money and time.鈥

鈥淚t has gotten more expensive. It鈥檚 crazy,鈥 said the New York-based content creator. 鈥淚 feel like when you go to Disney, it鈥檚 almost like planning a wedding. You鈥檙e like 鈥楨h, I鈥檓 already in it, what鈥檚 20 or 30 more bucks?鈥 Before you know it, you鈥檙e way out of control 鈥 but you鈥檙e in this Disney mindset.鈥

Over the past couple of years, prices have gone up across the Disney-verse. Not only have theme park visits gotten more expensive, but so have Disney鈥檚 cruise vacations, souvenirs and the company鈥檚 streaming services. Its timeshare program, Disney Vacation Club, raised prices Over the summer, Disney quietly raised the prices at two of the adult-exclusive restaurants on board its cruise ships to US$135 per person for dinner, a nudge up of $10,  to the Disney Cruise Line Blog.

Some of these increases are modest and common to Disney鈥檚 rivals in the entertainment and travel businesses. Inflation has played a big role, too. But one thing is certain: being a Disney fan has never been more expensive.

The price hikes come as Disney faces a  in its history. The global entertainment giant is grappling with a still-unprofitable transition to streaming, recent box office blunders 鈥 like the soon-forgotten animated feature 鈥淲ish,鈥 released in November 鈥 and a murky CEO succession plan. A legal battle with Ron DeSantis, the governor of Florida, which is the state that holds Disney鈥檚 largest and most profitable theme parks, is ongoing.

Disney investors seem to be reeling from the uncertainty: The company鈥檚 stock is down 11% in the past five years. (Disney reports its quarterly results after the stock market鈥檚 close on Wednesday.)

The company did not respond to a request for comment from CNN.

Meanwhile, tickets to the flagship parks have shot up in price. A one-day ticket to Disney World during the peak holiday season has risen 47% since 2019, far outpacing the rate of inflation, according to Don Munsil, the president of MouseSavers, an online guide to discounts and deals at Disney and Universal theme parks.

Here鈥檚 the Disney math for a family of four: Two days in Disneyland and California Adventure parks the first weekend of March 鈥 not a peak period 鈥 will cost US$1,310 for admission tickets and parking. Genie+, a pass which speeds buyers through some ride lines, adds $240 to the total. That鈥檚 nearly $1,600 鈥 before the mouse ears and giant turkey legs.

Parks and cruises see uptick in prices

Perks that Disney customers had grown accustomed to have also started to disappear. In the last two years, free shuttles from the airport to the parks in Florida were eliminated and the once-free FastPass system was replaced by Genie+, which starts at $25 per day.

鈥淥ver the course of the time we鈥檝e been running MouseSavers, we鈥檝e certainly seen Disney introduce more upsells,鈥 Munsil said. Disney had begun to increase the prices of their cruises 鈥減retty quickly,鈥 he said, though he added that escalating demand for Disney鈥檚 ships has played a role.

Brittany Huizinga, an Arizona-based travel agent at Smart Moms Travel, took a two-part trip with her husband and two children during the holiday season: The first four nights were spent at Walt Disney World and the last five nights on a Disney Cruise ship.

鈥淚ncluding airfare getting from Arizona to Florida, having a rental car and all the extra excursions we did on the cruise, it was about $20,000,鈥 she said, or more than $2,000 a day.

Disney鈥檚 cost-cutting efforts

It isn鈥檛 solely in-person experiences that have gone up in price, though. In the fall, Disney hiked the price of its flagship streaming service, Disney+ and CEO Bob Iger has signalled that the company would take steps to crack down on password sharing in 2024.

In its 2023 annual , released in November, Disney cited 鈥渞ecent inflationary conditions鈥 as the reason behind some of its increased costs. However, the report also elucidated some of the House of Mouse鈥檚 struggles: operating income in the company鈥檚 entertainment division plummeted 32% between 2022 and 2023.

After a year of box office disappointments and heavy investment in Disney+, the company has looked for ways to save money. In November, Disney announced it would slash its expenses by another $2 billion, in addition to the $5.5 billion reduction it had previously announced, which included thousands of job cuts.

Doug Arthur, an analyst who covers Disney for Huber Research Partners and has a 鈥渂uy鈥 rating on the stock, is confident that money will soon come for Disney鈥檚 streaming business.

鈥淭hey will make money in this, and they will probably make a lot. I鈥檓 not too worried about whether it鈥檚 this quarter, next quarter, this year, or next year,鈥 he said. 鈥淚t鈥檚 going to happen.鈥

On Tuesday, Disney鈥檚 ESPN, along with Fox Corporation and Warner Bros. Discovery (CNN鈥檚 parent company) made the once-unthinkable announcement that they would unite to create a new streaming service to house their sports assets. Each company will own one-third of the new service.

Disney has said it expects to get its streaming business out of the red by the end of this year.

For now, though, Disney, like most companies that contend with rising costs, seems to have passed some of those increases off to its customers.

Lee said she strategized to trim down additional costs of her Disney vacation, including purchasing cheaper replica Mickey Mouse ears ahead of time on Amazon. Disney-branded mouse ear headbands, sold at the company鈥檚 theme parks and online, have bumped up in price in recent years, along with other Disney-branded merchandise. According to the Wayback Machine, a digital library of historical websites, the headbands are up nearly 17% since 2022.

CTVNews.ca Top Stories

Haitian group in Ohio files citizen criminal charges against Trump and Vance

The leader of a nonprofit representing the Haitian community invoked a private-citizen right to file charges Tuesday against former U.S. president Donald Trump and his running mate, JD Vance, over the chaos and threats experienced by Springfield, Ohio, since Trump first spread false claims about legal immigrants there during a presidential debate.

A team at the University of Waterloo are developing a process to 3D-print bones, which could dramatically improve the quality of life for cancer and trauma patients.

A city councillor in British Columbia says an online mob of "extremists" and "politically motivated hackers" is responsible for uncovering and publicizing a photo of him wearing a blackface costume to a Halloween party in 2007.

We've all had neighbours we didn't like, but two people from Sault Ste. Marie have been awarded more than half a million dollars for the 'extreme' behaviour of the people who lived next to them.

Local Spotlight

Police are looking to the public for help after thieves broke into a Lethbridge ice creamery, stealing from the store.

An ordinary day on the job delivering mail in East Elmwood quickly turned dramatic for Canada Post letter carrier Jared Plourde. A woman on his route was calling out in distress.

Fire has destroyed a barn and 17,000 plants at a family-owned business in Lower Coverdale, N.B.

Before influencers on social media, Canada鈥檚 Jeanne Beker was bringing the world of high fashion down to earth and as Calgary鈥檚 Glenbow Museum gets a major make-over, it will include a new exhibition showcasing the pop culture icon.

A sea lion swam free after a rescue team disentangled it near Vancouver Island earlier this week.

A Nova Scotian YouTuber has launched a mini-truck bookmobile.

Cole Haas is more than just an avid fan of the F.W. Johnson Wildcats football team. He's a fixture on the sidelines, a source of encouragement, and a beloved member of the team.

Getting a photograph of a rainbow? Common. Getting a photo of a lightning strike? Rare. Getting a photo of both at the same time? Extremely rare, but it happened to a Manitoba photographer this week.

An anonymous business owner paid off the mortgage for a New Brunswick not-for-profit.