It鈥檚 no longer enough to just pair your socks in the morning.
Ikea has raised the bar when it comes to coordination by giving consumers the opportunity to match their fashion to their furniture.
The Swedish retail giant has announced a new partnership, with Savile Row tailor William Hunt, to design a limited edition line of three piece suits using patterns from their furniture.
The one-of-a-kind suits will be given away in a contest posted on the IKEA UK鈥檚 website, which encourages entrants to describe how they鈥檙e a 鈥渕averick with fabric鈥� in their homes.
The contest is part of a wider campaign by the retailer to embolden shoppers to bring their personality into their interior decorating.
鈥淧eople use fabric in fashion to express their personality, but we want people to replicate this in their homes,鈥� Emelie Sandberg, the creative leader for IKEA UK & Ireland, said in a promotional video for the contest.
鈥淭he world of fashion and furniture have for decades inspired each other. What we鈥檙e doing here today is showing how they can work together,鈥� Hunt added.
The handcrafted suits will feature Ikea鈥檚 SOFIA, ROSENRIPS, NEDJA, and KUNGSLILJA textile patterns, which are used in the brand鈥檚 chairs, sofas and bedding.
鈥淲e at William Hunt create heroes out of ordinary men and women through our suits, the Ikea suits create heroes out of everyday textiles and furniture,鈥� Hunt said.
So, for anyone interested in blending seamlessly into a floral loveseat or disappearing into the stripes of a bedspread, they can visit .
