SACRAMENTO, Calif. - Kim Kardashian, can't you pay more? Proponents of a proposed tax increase on millionaires in California are asking that question of the outsize personality, who has parlayed her reality TV celebrity status into fame and personal fortune.

An online video from the Courage Campaign targets the star of "Keeping Up with the Kardashians" and "Kourtney and Kim Take New York" as part of its campaign for a proposed November ballot initiative to raise taxes on the wealthiest Californians.