Author and health policy expert Timothy Caulfield knows it can be very difficult to change peopleā€™s minds when it comes to vaccines. But he hopes his new book, ā€œThe Vaccination Picture,ā€ will help.

ā€œThere are so many vaccination myths out there,ā€ Caulfield, a University of Alberta professor and the Canada Research Chair in health law and policy, told CTVā€™s Your Morning on Tuesday.

Caulfield also famously in his recent book, ā€œIs Gwyneth Paltrow Wrong About Everything?ā€

ā€œThe Vaccination Pictureā€ is a colourful book that uses art and fact-based essays to clear up misinformation about vaccines. Caulfield said he hopes it will kickstart ā€œengaging conversationsā€ about the importance of immunization.  

Since the advent of mass immunization, there has been skepticism and outright rejection of vaccines, Caulfield said. But the now-discredited 1998 study by Andrew Wakefield that purported to find a link between the measles, mumps and rubella (MMR) vaccine and autism sparked the modern age of anti-vaccine movements, he said.

Even though Wakefieldā€™s findings were debunked and further research has shown that there is no link between vaccines and autism, many people still believe that vaccines cause harm.

Caulfield said research shows ā€œitā€™s difficult to change peopleā€™s minds with facts alone,ā€ so itā€™s important for researchers and health professionals to talk to people about how vaccines directly benefit them, their families and their communities.

Watch Your Morningā€™s full interview with Caulfield above.