The head of Google Canada promised a parliamentary committee that Canadians don't need to be worried about their privacy being invaded by the company's Street View application.

The popular technology, which is already available in nine countries, allows web users to virtually stroll down city streets without leaving the comforts of home.

Google's distinct camera cars have been spotted in a number of Canadian cities, but the company has not given a launch date for the product.

Google Canada's managing director, Jonathan Lister, told the parliamentary committee that individual's faces that are caught by their massive cameras are automatically blurred.

He also said licence plates will also be blurred and individuals can have their complaints to the company resolved within 24 hours.

Lister says that the technology is a boost to business and tourism.

"We are confident that Canadian individuals and businesses, especially the tourism and real estate sectors, will see the benefits of this highly popular product," he said.

A Vancouver company already provides a similar technology and says they have had excellent feedback.

"We've had people who've never been able to tour Whistler, and have emailed and said, 'Fantastic, thank you,'" Olivier Vincent of Canpages Inc. told Â鶹´«Ã½.

But the technology raised the ire of a number of Brits when it was launched in the U.K. earlier this year. One wealthy suburb went so far as too blockade a Google car from entering their street.

British tabloids dubbed the program "Google Cheat View" over rumours of people being caught with lovers on the website, although the claims are dubious at best.

A Canadian privacy advocate says there is no reason to block the program in Canada, but the company does need to heed to privacy concerns.

"It should be a useful service for consumers, it shouldn't be a surveillance service for law enforcement or private litigants," David Fewer said.

With a report from CTV's Roger Smith