When fans started tattooing The Road Hammersâ logo onto their bodies, lead singer Jason McCoy knew the band was on to something.
âThat is first of all, amazing, (and second) a little crazy, but thatâs good because ⌠(those are) people who really dig it so we know itâs legit.â
He cites the examples of two brothers from West Virginia who got matching tattoos on the same arm, a woman from Ontario whose tattoo covers her entire back and another woman who got the bandsâ signatures permanently inked on her body.
âWhen theyâre into it, they ARE into it,â adds McCoy with a laugh.
Die-hard fans arenât the only ones throwing their accolades at the Canadian country music group.
The band, which also includes Clayton Bellamy and Chris Byrne, received a JUNO nomination for Country Album of the Year for their second Canadian release, âThe Road Hammers II.â
Even though the group, whose sound combines trucker music and Southern rock, won a JUNO Award for their first self-titled album in 2006, as well as several Canadian Country Music Association Awards, McCoy says receiving a nomination for this one came as a complete surprise.
âWe donât take those things lightly. Just to be making music for a living is a lot of fun but to be on the short list like that, itâs just off the hook,â says McCoy.
He shrugs off any expectations to follow that up.
âWe want to win, yes, but we donât have any pressure because honestly we really are just happy to be (nominated). Itâs a pretty big deal. Weâre not talking chump company to be in here and itâs pretty cool.â
McCoy, who grew up near Barrie, Ont., but also spent a few years of his childhood in Camrose, Alta., has been a household name in country music for the past two decades, releasing five studio albums and garnering countless hit singles and awards, including five JUNOs for Male Country Vocalist of the Year.
He started The Road Hammers in 2004 as a side project that would allow him to cover some classic trucker tunes.
McCoy never anticipated the response that would follow. The groupâs first album, released a year later, debuted at No. 1 on the Canadian country charts, and received plenty of acclaim and awards, not to mention a reality show on CMT.
Shortly after, the group re-located to the country music hub of Nashville, TN, a move that was documented on the second season of their TV show, which was directed by fellow Canadian Jason Priestly.
A deal with an American label followed, as well as the U.S. release of âBlood Sweat and Steelâ in 2008. The group is now working on another album.
âI canât see us ever not doing âHammerâ music for the rest of our lives. Weâre going to always be doing it because we really struck a chord within ourselves and others,â says McCoy, who is currently producing an album for 16-year-old country pop sensation Natasha Zimbaro. He also hasnât ruled out another solo album.
But even with all their success south of the border, McCoy says thereâs nothing like being recognized at home, particularly in the form of a JUNO nomination.
âThe more I travel around the world the more I not only realize how great we have it here as Canadians but also how great we have it here as Canadian artists because weâre much more diverse I think than other countries musically and I really appreciate that.â