Ikea has made it possible for customers to immerse themselves in their favourite television shows by recreating the living rooms from âThe Simpsons,â âFriends,â and âStranger Things,â using only the companyâs furniture.
in the United Arab Emirates, the Swedish furniture giant teamed up with the ad agency Publicis Spain to remake the familiar living rooms from beloved television shows.
Ironically titled the âReal Life Series,â the living room sets have been carefully decorated to look almost identical to the fictional shows â even though Ikea doesnât explicitly say so.
Although there is no mention of âThe Simpsons,â âFriends,â and âStranger Thingsâ on the campaignâs website, the similarities between the living room designs are undeniable.
The living room that is obviously inspired by âThe Simpsonsâ is called the âRoom for familiesâ and is complete with Homerâs well-used brown couch, a green telephone, and crooked painting of a sailboat.
Ikeaâs âRoom for matesâ is clearly a recreation of the iconic sitting area in âFriendsâ with its distinctive purple walls, yellow drapes, and patterned area rug.
The âRoom for everyoneâ is unmistakably styled to look like âStranger Thingsâ character Joyce Byersâ cluttered living room with the alphabet scrawled across the wall, a striped blanket thrown over the couch, and strings of multi-colour lights hung from the ceiling.
Interestingly, the title âRoom for everyoneâ might imply itâs a space for humans and those creatures residing in the seriesâ alternate dimension known as the Upside Down.
Ikea also included a catalogue of the products they used for each room so customers can customize their homes to look like the familiar fictional living rooms.
The advertisements are expected to run in print, catalogues, and on social media in the United Arab Emirates.
