HALIFAX -- Female singer-songwriters reigned at this year's East Coast Music Awards gala Thursday, including a P.E.I. artist rewarded for an intimate music video detailing her heartbreaking story of adolescent rape.

KINLEY picked up the Rising Star Recording of the Year for her debut solo album "Letters Never Sent," and also took home the Fan Choice Video of the Year for her song "Microphone."

Island-born, Halifax-based artist Rose Cousins captured the coveted Album of the Year for her melancholic heartbreak record "Natural Conclusion," and also won Song of the Year for "Grace."

Meanwhile, Halifax's Jenn Grant nabbed Pop Recording of the Year for her album "Paradise," which weaves folk music with ambient pop.

The ever-popular, hat-donning rocker Matt Minglewood of Cape Breton won the Fans' Choice Entertainer of the Year, while Halifax rapper Quake Matthews took home Rap/Hip Hop Recording of the Year for his album "Celebrate the Struggle."

Sloan, one of Halifax's most acclaimed alternative rock exports, received an honorary award and performed at the gala event in downtown Halifax.

As well, New Brunswick soprano Measha Brueggergosman -- a Juno-winning and Grammy-nominated opera singer -- received an honorary trophy: the Bucky Adams Memorial Award.

Hosted by actor Jonathan Torrens, the 30th annual East Coast Music Awards show featured performances from Cape Breton's Port Cities, rapper Classified of Enfield, N.S., Halifax electronic pop group Neon Dreams and Cape Breton darlings The Barra MacNeils.

KINLEY's song "Microphone" -- which she performed on Thursday wearing a flowing, colourful dress -- paints a picture of a boy taking the hand of a girl and leading her to a field, where she was sexually assaulted despite repeatedly saying no.

"That guy that I wrote the song about, I hope you're watching," KINLEY, whose full name is Kinley Dowling, told an enthusiastic crowd in accepting the award for Fan Choice Video of the Year.

KINLEY said she's honoured to be a voice of the .MeToo movement.

"This conversation is so important right now, and I'm so happy to be a tiny part of it ... and make a little bit of a difference," said Dowling backstage.

Work is underway to include the music video for "Microphone" in P.E.I.'s Grade 9 health curriculum about sexual assault.

KINLEY released "Letters Never Sent" after spending nine years playing violin for Newfoundland indie ensemble Hey Rosetta!.

Cousins has said her album "Natural Conclusion" came from a place of vulnerability.

In accepting her Album of the Year award, Cousins said: "I'm so proud of this record."

"My stuff is dark. I guess we all need a soundtrack to go through the hard times, too, so I'm happy to provide that," she said, going on to thank her producer Joe Henry, among others.

Ryan Freeland and Joao Carvalho's engineering work on Cousins' record was nominated for a Grammy alongside albums by Bruno Mars and Roger Waters in the category of best engineered album (non-classical), although the award ultimately went to the engineers of Mars' "24K Magic."

More East Coast Music Awards will be handed out over the course of the weekend as the festival continues in Halifax.

The East Coast Music Association is a regional collaboration of people in the music industry to foster, develop and celebrate East Coast music and its artists.

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The following awards were handed out Thursday night at the East Coast Music Awards:

  • Album of the Year: "Natural Conclusion" by Rose Cousins
  • Song of the Year: "Grace" by Rose Cousins
  • Fans' Choice Entertainer of the Year: Matt Minglewood
  • Fans' Choice Video of the Year: "Microphone" by KINLEY
  • Pop Recording of the Year: "Paradise" by Jenn Grant
  • Songwriter of the Year: Joel Plaskett
  • Francophone Recording of the Year: "Le retour de Jacobus" by Jacques Jacobus
  • Group Recording of the Year: "Carte noire" by Les Paiens
  • Indigenous Artist of the Year: City Natives
  • Rap/Hip Hop Recording of the Year: "Celebrate the Struggle" by Quake Matthews
  • Rising Star Recording of the Year: "Letters Never Sent" by KINLEY
  • Bucky Adams Memorial Award: Measha Brueggergosman
  • Directors' Special Achievement Award: Sloan