Beyonce has made fashion history as the first Black woman to wear the iconic 128.54 carat Tiffany Diamond.
The Grammy-winning performer wears the stunning piece of jewelry, which features one of the world's largest yellow diamonds, as she and her rapper husband Jay-Z become the faces of Tiffany & Co's new "About Love" campaign.
"Love is the diamond that the jewelry and art decorate," the power couple said in a press release on Monday.
The Tiffany Diamond was originally unearthed in South Africa in 1877.
Since then it has been worn by Mary Whitehouse, wife of American diplomat Edwin Sheldon Whitehouse, Hollywood icon Audrey Hepburn, and singer Lady Gaga.
Beyonce and Jay-Z's shoot is the first time the diamond has been featured in an advertising campaign, Tiffany's said in the press release.
Beyonce shared some of the striking images on her Instagram page.
In one photo Jay-Z, 51, reclines in a chair as he gazes at the "Lemonade" hitmaker who channels her inner Hepburn in a black gown, paired with black opera gloves and a chic updo. A painting from Jean-Michel Basquiat's private collection called "Equals Pi," which resembles the signature Tiffany Blue, provides a fitting backdrop.
Jay-Z adds some luxury to his black tuxedo by wearing Jean Schlumberger's legendary Bird on a Rock brooch, reconstructed as a pair of one-of-a-kind cuff links.
"Beyonce and Jay-Z are the epitome of the modern love story," Alexandre Arnault, executive vice president of product and communications, said in the release. "As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany's values. We are honored to have the Carters as a part of the Tiffany family."
The "About Love" campaign, shot by Mason Poole, is launching globally on September 2.
As part of the partnership, Beyonce and Jay-Z have also filmed a video advert which will feature Beyonce's rendition of "Moon River," the famed song from the 1961 movie "Breakfast At Tiffany's."
Tiffany & Co said it will donate US$2 million towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs). These are institutions of higher education in the U.S. that were established before the Civil Rights Act of 1964 that were intended to serve the African-American community.
Lebanon's health minister said 51 people were killed and 223 wounded Wednesday in Israeli strikes.
Ontario Premier Doug Ford says he wants to build a tunnel under Highway 401 that would stretch from Brampton to Scarborough.
Helene strengthens into a hurricane and is expected to intensify as it moves toward Florida, forecasters say.
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Ontario Premier Doug Ford says he wants to build a tunnel under Highway 401 that would stretch from Brampton to Scarborough.
A man who "systematically isolated, manipulated, deceived, abused, and exploited" an elderly North Vancouver woman has lost his ownership stake in her home.
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Statistics Canada says the population of the country reached an estimated 41,288,599 on July 1.
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A Missouri man convicted of breaking into a woman’s home and repeatedly stabbing her was executed Tuesday over the objections of the victim’s family and the prosecutor, who wanted the death sentence commuted to life in prison.
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The death toll from an explosion at a coal mine in eastern Iran rose to 50 on Wednesday after one of the miners who was injured in the weekend blast died in hospital, the Iranian state television reported.
The acting director of the U.S. Secret Service was incensed at what had happened that July evening. 'What I saw made me ashamed,' Ronald Rowe Jr. said. 'I cannot defend why that roof was not better secured.'
Iran’s new president signaled to world leaders Tuesday that he wants to open a 'constructive' chapter in his country’s international relations — but he made clear that everyone else, including the United States, needs to do their part.
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A major yogurt maker is recalling one of its brands in Canada over concerns that it may cause illness in immunocompromised people.
A team at the University of Waterloo are developing a process to 3D-print bones, which could dramatically improve the quality of life for cancer and trauma patients.
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Police are looking to the public for help after thieves broke into a Lethbridge ice creamery, stealing from the store.
An ordinary day on the job delivering mail in East Elmwood quickly turned dramatic for Canada Post letter carrier Jared Plourde. A woman on his route was calling out in distress.
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More Canadians are installing solar panels on their homes, but some are facing challenges when it comes to getting home insurance after the panels are put in.
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OPP are investigating a crash that has sent the driver of a truck to hospital with serious injuries. Just before 5 a.m., police reported Donnybrook Line in Lucknow closed between Bruce Road 86 and Zion Road following the crash.
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Three construction workers are being praised for their actions that police in Barrie say likely prevented an armed man from fleeing before being taken into custody.
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The Windsor police POP Unit has made more arrests as part of a retail theft operation. According to police, 19 people were arrested and 45 charges were laid during the operation last week.
A quartet of alleged thieves pried their way into a Devonshire Mall apparel store early Monday morning, with the store’s owner reporting thousands of dollars worth of shoes were stolen.
At a campaign stop in the Interior, the leader of the BC Conservatives heavily promoted the mining industry, pledging reforms he believes would unlock billions of dollars in annual government revenue.
A city councillor in British Columbia says an online mob of "extremists" and "politically motivated hackers" is responsible for uncovering and publicizing a photo of him wearing a blackface costume to a Halloween party in 2007.
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The Red Bridge, a historic landmark in Kamloops, B.C., was completely destroyed by fire early Thursday morning.
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To make higher education an easier step to take for Indigenous students, the University of Lethbridge is dropping some fees for those applicants.
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Newfoundland and Labrador sponsored a minor football team in England, now they’re about to play one of the biggest clubs in European soccer.
Newfoundland and Labrador's chief medical officer is monitoring the rise of whooping cough infections across the province as cases of the highly contagious disease continue to grow across Canada.
A 16-year-old biennial event aimed at fostering business in the country's eastern Arctic and northern regions has been cancelled indefinitely as a dispute unfolds between Inuit in Canada and a Labrador group claiming to share their heritage.
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