Filipino-Canadians lined up before sunrise to attend the 7 a.m. grand opening of a famous fast-food restaurant chainâs first Ontario location.
Manila-based Jollibee is famous for items like fried chicken, pineapple-topped burgers, peach-mango pies and sweet-tasting spaghetti.
It has roughly 1,300 locations around the world, but the outlet in Torontoâs east end is the first in Ontario, despite the area containing a large Filipino community.
Filipino-Canadians Cedric Paz and Kate Barcena lined up at 5:30 a.m., and were still waiting to get into the restaurant as the lunch hour approached.
âWe wanted to come because itâs Jollibee,â said Paz. âIt basically is our childhood.â
âThe chicken is to die for,â he added.
Friends Jen Liwag, Nelsie Mallen and Sherma Villarosa said they arrived even earlier â around 4:30 a.m. â and made it inside in time for lunch.
Liwag said the line was well worth it after waiting so long for the chain to arrive. âWe waited for what, 10 years?â she said.
Mallen agreed. âIt feels like home once you get inside,â she said.
Jose Minana, JFC Group President for North America, said the company has been trying to come to Toronto for âmany yearsâ but waited until it found the right site.
The Toronto location is the third Jollibee location in Canada, after two opened in Winnipeg. There are plans for locations in Edmonton and Mississauga, Ont.
The 2016 Census found that there are 837,130 people of Filipino origin in Canada, with 337,760 in Ontario and 81 per cent of those in the Greater Toronto Area.
Minana said that while the restaurantâs products have âalways been tweaked to the tastes of Filipinos,â non-Filipinos are âreally enjoying the products.â
The company prepared for the grand opening with trailers parked behind the restaurant filled with stock, extra staff flown in from Winnipeg and the U.S., and tents set up for people to wait in line.
Still, Minana says he was amazed to see the lineup. âWe expected a lot of people coming over based on all the social media feedback,â he said. âBut we didnât expect this kind of a crowd.â
With a report from CTVNews.caâs Kiran Dhillon