MELVILLE, Sask. - A Saskatchewan man has come up with a cheeky response to the province rejecting his request for a personalized licence plate.

David Assman, pronounced Oss-man, wanted to put his last name on his licence plate.

Saskatchewan Government Insurance (SGI) said no because it could be considered offensive when seen out of context.

that he appealed the decision but was again rejected.

In response, he added a large "ASSMAN" decal to the back of his truck that's designed to look like a licence plate.

The move has gotten a lot of response on social media -- including from the SGI twitter account.

Just as Sgi anticipated me appealing my denial I also anticipated them refusing my appeal ! I could have got a plate...

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