A couple in Montreal have opened a museum dedicated entirely to Tim Hortons, but don鈥檛 assume they鈥檙e fans of the iconic brand.
Lorie-Anne Chamberland and Alexandre Contant had joked about having a Tim Hortons-themed kitchen in their apartment, so they began collecting branded objects.
They now have more than 80, including the board-game 鈥淭imopoly,鈥� a Tim Hotons bathrobe, a 鈥渞im roller鈥� to help during the annual Roll-Up-The-Rim-To-Win contest and -- perhaps strangest of all -- earrings shaped like Iced Capps.
As their collection of Timmies memorabilia grew into a trove, they moved the items into a spare room.
Chamberland says that the museum, which people can see by appointment, is really an art project where people are invited to think critically about the coffee chain鈥檚 role in Canadian identity.
鈥淚f (visitors) enjoy the objects as they are 鈥� that鈥檚 fine,鈥� she says.
But she also hopes they will also ask questions and reflect on things, such as what the brand鈥檚 promotion of Canada 150 means to Indigenous people.
鈥淭he goal of it is to get a reaction,鈥� Chamberland says, 鈥渂e it a good reaction or a bad reaction.鈥�
With a report from CTV Montreal鈥檚 Tania Krywiak
