Â鶹´«Ã½

Canada

A Canadian highway sign is getting a more accurate-looking makeover

Share

Four years after creating and proposing a new, more accurate-looking moose crossing sign, Canadian transportation authorities are poised to start using an Alberta woman's design across the country.

Chloe Chapdelaine was an 18-year-old graphic design student living in a trailer outside of Foremost, Alta., when she was hit with artistic inspiration.

The moose crossing sign she passed every day going to work didn't seem right. So, she asked around.

"I brought it up to my co-workers and I said, 'Hey, have you guys noticed the sign on the highway? What do you guys think?'" she told CTV National News. "They were all, like, 'Oh my gosh. Is it even a moose? Does it look like a moose to you?'"

The "sad, sloppy" moose silhouette sign with a "droopy" nose has been a staple on highways across the country for years.

It had a number of anatomical faults, Chapdelaine says, which got her to break out a sharpie and draw up a new one. She gave the moose a shorter tail, less protruding chest, longer legs and a more "proud" and "majestic" snout.

She also wrote a light-hearted criticism of the sign at the time and an essay about why the moose is an iconic Canadian animal, which she mailed along with her drawing to several different transportation departments and agencies.

"I did not expect to hear back at all,†she said. “Honestly, I'd even forgotten that I sent it off in the first place because it was such a spur-of-the-moment random thing."

It took nearly four years, but one of Chapdelaine's letters finally caught the eye of the Transportation Association of Canada.

She received a reply earlier this year asking for the rights to use the image she created on new signs and in the agency's manual. Chapdelaine wasn't offered financial compensation for the design, but she couldn't deny the request.

"It's such a Canadian awesome legacy to have," she said. "I feel like I'll never do anything more Canadian than this."

The new signs are already being rolled out across the country, replacing their oddly shaped predecessors as needed.

With files from Â鶹´«Ã½ Calgary's Bill Macfarlane 

CTVNews.ca Top Stories

An Edmonton man says he was in the wrong place at the wrong time when he was injured by members of the Edmonton Police Service last year.

BREAKING

BREAKING

The brother of a 27-year-old man who was fatally shot in Scarborough over the weekend has been arrested and charged in connection with his death, say police.

  • One man is dead and another injured after a shooting in Langley Saturday evening that homicide investigators say is gang-related.

  • Anyone needing emergency care in a city in B.C.’s southern Interior will need to seek help elsewhere until Monday, as the latest ER closure in the region has shuttered the department’s doors for 25 hours.

  • The two top contenders in British Columbia's provincial election dove deep into the various issues plaguing the Metro Vancouver area on Sunday, in some cases hearing directly from those most affected.

  • BREAKING

    BREAKING

    The brother of a 27-year-old man who was fatally shot in Scarborough over the weekend has been arrested and charged in connection with his death, say police.

  • Roads have reopened near Union Station following a suspicious package investigation on Sunday afternoon.

  • Toronto police have arrested three people and they are looking for two others in connection with an alleged fraud that saw a man and his daughter bilked out of more than $18,000.

  • The City of Calgary ended water restrictions for the city at a Sunday morning update.

  • Nearly 100 Inglewood residents rallied Saturday afternoon in a continuing effort to save the Inglewood Aquatic Centre.

  • Nick Kolomyja reckons axe throwing may have saved his life.

  • With CTV broadcasting NFL football games on Sundays this season, Â鶹´«Ã½ at Six with Austin Lee will be broadcasting live on our website and the Â鶹´«Ã½ App.

  • Thousands participated in the 17th annual Canada Army Run Sunday in the capital's downtown.

  • A local vendors market with a Taylor Swift theme took place this Sunday in Ottawa.

  • Provincial police (SQ) are looking for 29-year-old Kelsey Watt, who went missing in Hemmingford, Que.

  • Nearly 15,000 runners pounded the pavement on Sunday in the 32nd edition of Montreal’s Bereva Marathon.

  • Â鶹´«Ã½ Montreal at Six for Sunday, Sept. 22, 2024 with anchor Matt Gilmour.

  • An Edmonton man says he was in the wrong place at the wrong time when he was injured by members of the Edmonton Police Service last year.

  • One person is dead after an early morning crash in west Edmonton.

  • Dovercourt residents gathered on Sunday to protest a new Hope Mission shelter that will soon open in an old warehouse near Yellowhead Trail and 149 Street.

  • Saint John Theatre Company’s “Waiting for Godot†stars former "Corner Gas" star Eric Peterson, and R.H. Thomson, known for his role in "Anne with an E."

  • A 76-year-old man who was reported missing Saturday in Annapolis District, N.S., has been found deceased.

  • Manitoba RCMP and community members are still feverishly searching for a six-year-old boy who went missing five days ago.

  • Winnipeg police called in the bomb unit Saturday night after a suspicious item was found in a Centennial neighbourhood back lane.

  • While slang may come and go, experts say the phenomenon behind them, which constantly churns out brand-new bon mots, is as old as language itself.

  • Fire officials are investigating after a fire completely destroyed the community fridge in the Cathedral neighbourhood.

  • The last two months after losing her daughter Bella have been extremely difficult for Kyla Thomson.

  • Regina police arrested three youths in connection to a bear mace incident at a Regina high school on Friday.

  • Brantford, Ont. residents were met with an unexpected sight on Saturday evening as a suspected funnel cloud appeared in the skies above the city.

  • Police were called to a business in the area of University Avenue East and Weber Street North at around 10:40 p.m. Saturday for a report of a man attempting to stab another man.

  • Police said the pedestrian, a 52-year-old man, was taken to an out-of-region hospital with life-threatening injuries and the driver of the vehicle failed to remain at the scene.

  • A 14-year-old girl from Flying Dust First Nation was killed after a high-speed ATV struck a ditch near Meadow Lake.

  • The 75-year-old building, formerly the Waskesiu Chamber of Commerce building, was relocated to the Parks Canada compound on the edge of the townsite.

  • A 53-year-old woman from north Vancouver, B.C. was killed after a semi and truck collided on Highway 16 near Dafoe.

  • There were no injuries reported after a home on Regent Street near Douglas Street in Greater Sudbury’s west end on Sunday morning.

  • Ontario’s police watchdog is investigating after an Ontario Provincial Police officer discharged his firearm at a 36-year-old man in near Moonbeam, Ont., on Friday night.

  • Wage increases, new paid holidays and a big signing bonus are part of the new contract for CAMI employees in Ingersoll, Ont.

  • video

    video

    The most popular hockey podcasters on the planet brought some major attention to the Forest City this weekend with the annual Chiclets Cup.

  • The identity of a motorcyclist has been revealed by loved ones on social media following Friday’s fatal south end collision in London. The London Police Service has not released anything regarding the driver’s identity.

  • One man is in police custody after fabricating a story to police and reporting his vehicle was stolen.

  • Fire crews worked to extinguish a fire at a tent encampment in Barrie on Sunday.

  • A year after being recognized as one of 19 ‘Bee Campuses’ by Bee City Canada, Georgian College continues to promote the importance of bees to agriculture, the economy and education.

  • Essex-Windsor Emergency Medical Services (EMS) is reporting that it’s above the provincial target for sudden cardiac arrest response times.

  • video

    video

    The Amherstburg Uncommon Festival is living up to its name with the addition of a drone light show — a first for Essex County.

  • The St. Clair College Saints were in Oshawa over the weekend as they faced Durham College.

  • Work crews have been busy in the British Columbia legislature over the summer, prying apart desks in the historic chamber and piling them up in hallways as they tried to work out how to fit in six more seats.

  • The two top contenders in British Columbia's provincial election dove deep into the various issues plaguing the Metro Vancouver area on Sunday, in some cases hearing directly from those most affected.

  • A Victoria woman is now $1 million richer after winning a Maxmillions prize on a recent Lotto Max Draw.

  • A pair of runaway pigs are in the custody of an animal sanctuary in the Okanagan after evading police and volunteers for hours earlier this week.

  • The Red Bridge, a historic landmark in Kamloops, B.C., was completely destroyed by fire early Thursday morning.

  • Animal protection officers in British Columbia have rescued three pit bulls – including one that gave birth to 10 puppies – from a rat-infested home in Kelowna.

  • Despite the heavy rain, plenty of muscle turned up for United Way’s annual Pull the Bus fundraiser in Lethbridge Friday.

  • Lethbridge County has rescinded its fire restriction as a result of the recent cool, wet weathr.

  • The Lethbridge Hurricanes kicked off the 2024-25 season on a winning note Friday night, defeating the Edmonton Oil Kings 3-1 in a game played at VisitLethbridge.com Arena.

  • The Royal Canadian Mint has introduced its latest Gold Maple Leaf bullion coin – made entirely from gold sourced from a single mine in northern Ontario

  • A northern Ontario man is facing a $12,000 fine after illegally shooting a moose near the Batchawan River.

  • Following an outbreak of COVID-19 on its continuing care floor and just ahead of the flu season, St. Joseph’s General Hospital in Elliot Lake has opted to re-introduce a universal masking policy until further notice.

N.L.

Local Spotlight

Cole Haas is more than just an avid fan of the F.W. Johnson Wildcats football team. He's a fixture on the sidelines, a source of encouragement, and a beloved member of the team.

Getting a photograph of a rainbow? Common. Getting a photo of a lightning strike? Rare. Getting a photo of both at the same time? Extremely rare, but it happened to a Manitoba photographer this week.

An anonymous business owner paid off the mortgage for a New Brunswick not-for-profit.

They say a dog is a man’s best friend. In the case of Darren Cropper, from Bonfield, Ont., his three-year-old Siberian husky and golden retriever mix named Bear literally saved his life.

A growing group of brides and wedding photographers from across the province say they have been taken for tens of thousands of dollars by a Barrie, Ont. wedding photographer.

Paleontologists from the Royal B.C. Museum have uncovered "a trove of extraordinary fossils" high in the mountains of northern B.C., the museum announced Thursday.

The search for a missing ancient 28-year-old chocolate donkey ended with a tragic discovery Wednesday.

The Royal Canadian Mounted Police is celebrating an important milestone in the organization's history: 50 years since the first women joined the force.

It's been a whirlwind of joyful events for a northern Ontario couple who just welcomed a baby into their family and won the $70 million Lotto Max jackpot last month.

Politics

Health

Sci-Tech

Entertainment

Business

Lifestyle

Sports

  • The Winnipeg Blue Bombers have a nickname for the opposition’s end zone. They refer to it as the “chicken box.â€

  • Jonathan Aranda homered for the second consecutive game, helping Taj Bradley and the Tampa Bay Rays beat the Toronto Blue Jays 3-2 on Saturday.

  • Kiefer Sherwood spent several nights last spring chasing Quinn Hughes around the ice and generally pestering the Vancouver Canucks.

Autos

Shopping Trends

The Shopping Trends team is independent of the journalists at Â鶹´«Ã½. We may earn a commission when you use our links to shop. Read about us.

Stay Connected
Follow Â鶹´«Ã½