Tim Hortons is now rewarding customers with a free coffee or baked good for every seventh visit, as part of a new loyalty program rolling out in Canada.
With the Tims Rewards loyalty card, a patron鈥檚 seventh trip to the restaurant will make them eligible for one any-sized coffee or hot tea, or baked goods -- except for Timbits or bagels. Each visit has to be at least 30 minutes apart and customers must spend at least 50 cents.
People can pick up a loyalty card at any Tim Hortons restaurant in Canada; or download Tims rewards to digital wallets on their iPhone or Android devices.
If customers download the chain鈥檚 mobile app, they can also track how close they are to getting a free drink, scan for rewards or make orders from their mobile devices.
鈥淭his was our biggest initiative of the year,鈥� Tim Hortons鈥� chief operating officer Mike Hancock said during an interview with BNN Bloomberg on Wednesday.
Last spring, Tim Hortons first announced the company wanted to launch a loyalty program to try regaining customers鈥� trust after the chain publicly struggled to fix its strained relationship with franchisees.
鈥淯ltimately, why we launched this program was a reaction to the voice of our guests,鈥� Hancock said. 鈥淲e listened to our guests and they said this is something that they wanted.鈥�
In a press release, Tim Hortons president Alex Macedo said the program was a way of saying thank you to customers. Likely not by coincidence, the number seven was on the hockey jersey of chain founder and NHL legend Tim Horton.
For a limited time, customers who register will also receive a free reward after their first purchase greater than $1.50.
With files from BNN Bloomberg
