Taco Bell continues teasing McDonald's with 'Old MacDonald' tune in new ad

BUSINESS

Taco Bell continues teasing McDonald's with 'Old MacDonald' tune in new ad

Candice Choi The Associated Press
Published Monday, April 7, 2014 11:41AM EDT

In this photo made Monday, Feb. 1, 2010, a drive thru customer gets lunch from at a Taco Bell in San Jose, Calif. (AP Photo/Marcio Jose Sanchez)

Text:

NEW YORK -- Taco Bell is taking another jab at McDonald's in a new ad for its breakfast menu.

The fast-food chain will begin airing a TV spot that is set to the tune of "Old MacDonald Had a Farm" and shows a man who has been eating Egg McMuffins since 1984. After trying Taco Bell's breakfast, the man trims his mullet, switches to tighter pants, gets a smartphone and takes down his "Loverboy" poster.

It's a follow up to another ad that featured real-life men named Ronald McDonald professing their love of Taco Bell's breakfast.

If Taco Bell seems fixated on McDonald's, it's with good reason; McDonald's has long been the heavyweight in the fast-food breakfast category with 31 per cent of the market, according to food industry researcher Technomic.