Yoga-wear maker Lululemon has fumbled the public relations ball yet again with artwork in its Buffalo store that reminds shoppers of the city鈥檚 epic sports disappointments.

Shoppers expressed their outrage on Twitter after spotting the 鈥淲ide right, no goal鈥� mosaic branded into the floor of the shop at Galleria Mall.

鈥淲ide right鈥� refers to a missed field goal by Buffalo Bills kicker Scott Norwood that denied the team a Super Bowl victory against the New York Giants in Super Bowl XXV in 1991.

鈥淣o goal鈥� refers to the controversy over a Brett Hull goal that gave the Dallas Stars a Stanley Cup over the Buffalo Sabres in 1999.

Some customers pointed out the mosaic's existence when the shop opened in May.

However, the social media frenzy only ramped up this week.

The company responded to one Twitter user to say that the 鈥渋nspiration behind this art was how these games solidified Buffalo as a proud and loyal community.鈥�

A company statement emailed to CTVNews.ca said the mosaic has been covered up and will be removed.

鈥淲e want the Buffalo community to know that we have heard them and we are sorry,鈥� Paul Zaengle, senior vice president of U.S. retail, said in the statement.

鈥淲e strive to make our stores a welcoming place for the entire community and we wanted to recognize Buffalo as a proud and passionate sports town. We get that this didn鈥檛 land well, and we want to make it right.鈥�

The gaffe is the latest in a string of incidents that have dented Lululemon鈥檚 image.

Last year, the company had to recall some of its popular Luon yoga pants over customer complaints that they were too sheer. Customers also reported having trouble returning the pants, saying that store managers were asking them to prove their sheerness by bending over while wearing them.

Lululemon founder Chip Wilson was then widely criticized for saying in a television interview that the sheerness issue was related to the fact that the company鈥檚 yoga pants 鈥渄on鈥檛 work for some women鈥檚 bodies.鈥�

Wilson apologized for the comment and resigned as the company chairman.

In July, the company had to acknowledge that an anti-sunscreen slogan printed on some of its shopping bags is not 鈥渞esearch-based.鈥�

The slogan says that 鈥淪unscreen absorbed into the skin might be worse for you than sunshine. Get the right amount of sunshine.鈥�

The company said its bags are a 鈥渃ollection of statements that are ever-evolving and intended to spark conversation.鈥�