BMW is set to celebrate Chinese year of the Horse with a special edition of the 7-Series model.

The car, which will be exclusive to the brand's Chinese customers, will be the centrepiece of BMW's stand at the Beijing Auto Show.

Based on the long-wheelbase 7-Series luxury executive sedan, the Horse Edition offers a host of personalization options, including a number of individual paint finishes.

To help it stand out from the crowd, the exterior will also be augmented by elements from the company's M division, along with equipment and aerodynamic additions focused on increasing handling, performance and its sporty nature.

Inside, BMW promises a host of "high-class" interior details which again will be open to personal interpretation, including specially embroidered leather seats featuring the Chinese character representing the Horse.

As well as the special 7-Series, BMW is also bringing the M3 sedan and M4 coupe to Beijing, along with its latest crossover SUVs -- the X4 and the BMW 2-Series Active Tourer.

Now in its 13th year, the Beijing International Automotive Exhibition officially opens its doors to the public on April 20, two days after the 2014 New York International Auto Show gets underway.